Za vsako kolekcijo, predstavljeno v času londonskega tedna mode, stoji veliko širša ustvarjalna skupnost.
18. septembra je Paris Runway Official v okviru dogodka Fashion Represents v londonski četrti Mayfair, v zgodovinskem in elegantnem ambientu Dartmouth House, predstavil prihajajoče oblikovalce in modele. Modna revija, ki je bila razprodana že vnaprej, je pokazala, kako veliko zanimanja v Londonu vzbuja nova generacija modnih talentov.
Predstavitev je ponudila več kot le zaporedje modnih videzov na brvi. Opozorila je na mrežo modelov, umetnikov ličenja, frizerjev, fotografov, producentov, sponzorjev in ekip v zakulisju, ki je potrebna, da se ideje oblikovalca spremenijo v modni trenutek, namenjen javnosti.
Prav ta širša skupnost je postala osrednji del zgodbe večera.
Od mladih oblikovalcev se pogosto pričakuje, da morajo hkrati zgraditi prepoznavno identiteto, ustvariti kolekcijo, voditi posel in pritegniti mednarodno pozornost. Modna revija lahko njihovo delo predstavi novemu občinstvu, vendar dolgoročni napredek zahteva medijsko prepoznavnost, odnose znotraj industrije in priložnosti, ki se nadaljujejo tudi po tem, ko zadnji model zapusti modno brv.
Paris Runway Official je predstavitev zasnoval prav z mislijo na ta širši cilj: neodvisnim talentom pomagati, da so opaženi, slišani in dokumentirani.
Izrazite ustvarjalne identitete
Sodelujoči oblikovalci so predstavljali kulturno in ustvarjalno raznolikost, ki London še naprej ločuje od drugih svetovnih modnih prestolnic.
V Londonu delujoči Aql&Nafs, ki sta ga ustanovili afganistanski sestri dvojčici, je afganistansko dediščino postavil v sodoben kontekst luksuzne mode. Znamka je postala prepoznavna po sodobnem reinterpretiranju tradicionalne izdelave oblačil, med drugim tudi afganistanskega plašča, skozi sodoben oblikovalski jezik. S sodelovanjem z afganistanskimi rokodelkami Aql&Nafs dediščino obravnava kot živo prakso, ki se ohranja skozi strokovno in ustvarjalno delo, ne zgolj kot vir vizualnega navdiha.
Riccardo Longo Bespoke je predstavljal še en pomemben del londonske identitete – njegov odnos do krojaštva. Oblikovalec, ki svojo vizijo gradi na individualnosti, detajlih in premišljeno izdelanih oblačilih, je s svojo prisotnostjo poudaril pomen tradicionalnega krojaštva po meri tudi v hitro spreminjajočem se modnem svetu.
Fiona Troy je predstavitvi dodala svoj neodvisni ustvarjalni glas. Njena vključitev je odražala enega osrednjih ciljev projekta: oblikovalcem ponuditi prostor za predstavitev njihovega dela, hkrati pa ustvariti uredniško priložnost, da občinstvo spozna človeka, proces in ideje, ki stojijo za kolekcijo. Fiona dokazuje, da lahko stvari iz preteklosti dobijo povsem novo prihodnost z uporabo vintage in ponovno uporabljenih tekstilij.
Priyal Doshi Couture je predstavila vrhunsko krojaško in modno znanje ter mednarodni pogled na modo. Sodelovanje znamke je dodatno poudarilo vlogo londonskega tedna mode kot stičišča oblikovalcev z različnimi tradicijami, tehnikami in kulturnimi vplivi. Priyal je na modno brv prinesla čudovito kolekcijo za pomlad/poletje 2027, polno različnih barv in premišljenih detajlov.
Fashion Sandy by Sandhya se je predstavitvi pridružila kot še en neodvisen glas, pripravljen doseči širše občinstvo. Od barv, ki jih je predstavila na modni brvi, do uporabljenih tkanin ... Sandy je v London prinesla visoko modo, ki je občinstvo navdušila z uporabo čudovitih materialov in detajlov.
Med oblikovalci, ki jih je predstavil Fashion Represents, so bili tudi House of Byzantium (@byzantium_fashion), Dani Tabios and Millie Jane (@daelarta in @milliejanefashion) ter Isali Tharinka in Irosha Croos. Program je vključeval tudi The People’s Catwalk in poseben glasbeni oziroma umetniški nastop.
Oblikovalci skupaj niso ponudili ene same definicije nastajajoče mode. Prav njihove razlike so bile bistvo predstavitve. Dediščina, krojaštvo, visoka moda in neodvisno eksperimentiranje so se znašli na isti modni brvi, ne da bi moral kateri koli oblikovalec opustiti tisto, zaradi česar je njegovo delo posebno.
Ljudje, ki stojijo za modno brvjo
Modeli so vsaki kolekciji dali gibanje, odnos in človeško prisotnost, vendar njihova vloga še zdaleč ni bila zgolj v tem, da bi predstavljali ozadje za oblačila. Vsak model je vizijo oblikovalca interpretiral skozi držo, korak in izraz.
V zakulisju so lepotne ekipe to vizijo prenesle v lase in ličenje, za kar je skrbela vodja ekipe za lase in ličenje @Glow_by_elenadragomir. Fotografi so ohranili trenutke, ki bi sicer trajali le nekaj sekund. Producenti so usklajevali kompleksno gibanje ljudi, oblačil in časovnice, ki je potrebno, da je predstavitev na prvi pogled delovala brezhibno.
Te vloge so pogosto skrčene na eno samo vrstico v seznamu zaslug, čeprav pomembno vplivajo na to, kako je kolekcija na koncu doživeta in zapomnjena.
Paris Runway Official je želel ta pogled razširiti. Podpora nastajajoči modi namreč pomeni prepoznati ne le oblikovalce, temveč tudi modele, umetnike ličenja, frizerje, fotografe in produkcijske strokovnjake, ki skupaj z njimi gradijo svoje kariere.
VIP obravnava
Ekipa Paris Runway je za modele in goste pripravila darilne vrečke, v katerih so bili izdelki znamk Molly Sims YISE Beauty, Misfits Protein Bars, LOVE CORN in knjiga Soul Couture™: Your Inner Runway to Remember Who You Are avtorice Andreee Oane Serban, psihologinje, terapevtke, usposobljene za kognitivno-vedenjsko terapijo, avtorice, pravnice in modne oblikovalke. Wrapping Pond je poskrbel za elegantne in kakovostne darilne vrečke.
Londonska podpora nastajajočim talentom
Predstavitev je prišla v pomembnem trenutku za britansko modo.
British Fashion Council je dostopnost, ustvarjalnost in rast postavil v središče svoje strategije za modno industrijo, medtem ko javne naložbe še naprej podpirajo londonski teden mode in programe za nastajajoče oblikovalce.
Te zaveze priznavajo izziv, ki je dobro poznan neodvisnim ustvarjalcem: talentov je lahko veliko, vendar sredstva, potrebna za njihov dolgoročni razvoj, niso enakomerno dostopna.
Obsežno financiranje in institucionalni programi ostajajo ključnega pomena, vendar imajo svojo vlogo tudi neodvisne platforme. Ustvarjajo lahko dodatne vstopne točke, predstavijo talente, še preden postanejo širše prepoznavni, ter pozornost usmerijo tudi na sodelujoče, ki ostajajo zunaj tradicionalnega pripovedovanja zgodb, osredotočenega predvsem na oblikovalce.
Paris Runway Official je s svojo predstavitvijo v Dartmouth House uporabil svojo platformo in uredniški doseg za pomoč pri zmanjševanju te vrzeli v prepoznavnosti.
Večer ni poskušal ponuditi dokončnega odgovora na pritiske, s katerimi se sooča nastajajoča moda. Namesto tega je pokazal, kaj se lahko zgodi, ko se dostop in pozornost razširita na širšo ustvarjalno skupnost.
Oblikovalci so predstavili pet različnih pogledov. Modeli so pomagali njihove ideje prenesti v življenje. Okoli njih je stala obsežna mreža umetnikov, organizatorjev in podpornikov, zaradi katerih je bila modna revija sploh mogoča.
Nekaj ur v Mayfairu niso bili skriti za končno podobo mode. Postali so del zgodbe.
Zasluge:
Revija: Fashion Represents @fashionrepresents.london
Produkcija in ustanovitelj: Fashion Represents @fashionrepresents.london & @gaia__london
Paris Runway Official
Avtorica/novinarka: Brit Olivia @onceuponatimebrit
PR: Paris Runway Official (PRO) @parisrunwayofficial
PRO producentka: Sangeetha Menon @sangeetha_menon_official
PRO PR asistentka: Gena Aspinall-Martin @thebrandlibrary
Darilne vrečke: @wrappingpond @yisebeauty @lovecorn_snacks @eatmisfits @soulcouturemethod
PRO fotografi:
@yuliafun - celotna modna revija in zakulisje
@bysiriaferrer - PRO znamčenje / sponzorji
@isadoratricerri - model v beli obleki
@hautestorytelling @brrookejohnston - skupina v kolekciji Fiona Troy
Oblikovalci:
Aql&Nafs @aqlnafs
Riccardo Longo Bespoke @riccardolongo.bespoke
Fiona Troy @fiona_troy_
Priyal Doshi Couture @priyaldoshicouture
Fashion Sandy by Sandhya @fashionsandys
PRO lepotna ekipa:
Ekipa za ličenje:
@Glow_by_elenadragomir (vodja ekipe za lase in ličenje)
@Mariia.magdau
@Lorena.chencian
@Catalina_chifiriuc
@Anamariacarsote
@Andrada_valentina_
@Ivan.jucos.denisa
@Enciu.ralucaj
@Manuela_mandrut_mua
Ekipa za lase:
@Glow_by_elenadragomir (vodja ekipe za lase in ličenje)
@July.u
@Birtomdana
@unique_byanna.07
@andramishellemakeup
@Hairartist_octavia_maria
@Katksthrine.K2
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Building What Comes Next: Paris Runway is Creating Space for Fashion’s Next Generation
At the Fashion Represents Show in London, emerging designers shared the spotlight with the models, artists, beauty team, photographers, and production teams helping to shape London’s creative future.
Behind every collection presented during London Fashion Week stood a much larger creative community.
On September 18, Paris Runway Official brought emerging designers and models to Dartmouth House in Mayfair as part of Fashion Represents, placing new creative voices inside one of London’s most elegant historic settings. The Runway Show, which sold out in advance, proved just how popular emerging talent is in London.
The presentation offered more than a sequence of runway looks. It drew attention to the network of models, makeup artists, hairstylists, photographers, producers, sponsors and backstage teams required to transform a designer’s ideas into a public fashion moment.
That wider community became central to the evening’s story.
Emerging designers are often expected to build a recognisable identity, produce a collection, manage a business and attract international attention at the same time. A runway presentation can introduce their work to a new audience, but lasting progress requires editorial visibility, industry relationships and opportunities that continue after the final model leaves the catwalk.
Paris Runway Official approached the showcase with that larger purpose in mind: to help independent talent be seen, heard and documented.
Distinct Creative Identities
The participating designers represented the cultural and creative range that continues to distinguish London from other fashion capitals.
London-based Aql&Nafs, founded by Afghan twin sisters, placed Afghan heritage within a contemporary luxury context. The label has become known for reinterpreting traditional craftsmanship, including the Afghan coat, through a modern design language. By working with Afghan women artisans, Aql&Nafs has treated heritage as a living practice sustained through skilled work, rather than simply as a source of visual inspiration.
Riccardo Longo Bespoke represented another essential part of London’s identity: its relationship with tailoring. Built around individuality, detail and clothing made with intention, the designer’s presence reflected the continuing relevance of bespoke craftsmanship within a constantly changing fashion landscape.
Fiona Troy brought an independent creative voice to the presentation. Her inclusion reflected one of the central aims of the project: giving designers a place to show their work while also creating an editorial opportunity for audiences to understand the person, process and ideas behind it. Fiona proves that things from the past can have an entirely new future when using vintage and reclaimed textiles.
Priyal Doshi Couture introduced couture craftsmanship and an international perspective. The label’s participation reinforced London Fashion Week’s position as a meeting point for designers carrying different traditions, techniques and cultural influences. Priyal brought a beautiful collection to the runway, featuring an array of colors and details for her Spring/Summer 2027 Collection.
Fashion Sandy by Sandhya joined the showcase as another independent voice ready to reach a wider audience. From the colors she presented on the runway to the fabrics... Sandy brought couture to London in a way that stunned the audience with her use of gorgeous fabrics and details.
Other designers featured by Fashion Represents included House of Byzantium (@byzantium_fashion), Dani Tabios and Millie Jane (@daelarta and @milliejanefashion), as well as Isali Tharinka and Irosha Croos. The program also featured The People’s Catwalk, alongside a special guest performance.
Together, the designers did not present a single definition of emerging fashion. Their differences became the point. Heritage, tailoring, couture and independent experimentation occupied the same runway without requiring any designer to surrender what made the work distinctive.
The people behind the runway
The models gave each collection movement, attitude and human presence, but their role extended beyond serving as a backdrop for the clothes. Each model interpreted the designer’s vision through posture, pace and expression.
Backstage, beauty teams translated that vision through hair and makeup led by Head of Hair and makeup @Glow_by_elenadragomir. Photographers preserved moments that might otherwise have lasted only a few seconds. Producers managed the complex movement of people, garments and timing required to make the presentation appear effortless.
These roles are frequently reduced to a line in the credits, even though they shape how a collection is ultimately experienced and remembered.
Paris Runway Official sought to widen that frame. Supporting emerging fashion meant recognising not only designers, but also the developing models, makeup artists, hairstylists, photographers and production professionals building careers alongside them.
VIP Treatment
Paris Runway Team provided gift bags for models and guests that included products from Molly Sims YISE Beauty, Misfits Protein Bars, LOVE CORN and the book Soul Couture™: Your Inner Runway to Remember Who You Are, by Andreea Oana Serban who is a psychologist, CBT-trained therapist, author, lawyer and fashion designer. Wrapping Pond provided the elegant, high quality goody bags.
London’s investment in emerging talent
The presentation arrived at an important moment for British fashion.
The British Fashion Council has placed access, creativity and growth at the centre of its strategy for the industry, while public investment has continued to support London Fashion Week and programs for emerging designers.
Those commitments acknowledged a challenge familiar to independent creatives: talent may be abundant, but the resources needed to sustain it are not distributed equally.
Large-scale funding and institutional programs remain essential, but independent platforms also have a role to play. They can create additional entry points, document talent before it becomes widely known and extend attention to contributors who sit outside the traditional designer-focused narrative.
Paris Runway Official’s contribution at Dartmouth House was to use its platform and editorial reach to help close that visibility gap.
The evening did not attempt to offer a final answer to the pressures facing emerging fashion. Instead, it demonstrated what could happen when access was shared across a broader creative community.
Designers presented five distinct points of view. Models helped bring those ideas to life. Around them stood an extensive network of artists, organizers and supporters whose work made the runway possible.
For a few hours in Mayfair, they were not hidden behind fashion’s finished image. They became part of the story.
Credits:
Show: Fashion Represents @fashionrepresents.london
Production & Founder: Fashion Represents @fashionrepresents.london & @gaia__london
Paris Runway Official
Writer/Journalist: Brit Olivia @onceuponatimebrit
PR: Paris Runway Official (PRO) @parisrunwayofficial
PRO Producer: Sangeetha Menon @sangeetha_menon_official
PRO PR Assistant: Gena Aspinall-Martin @thebrandlibrary
Goody Bags: @wrappingpond @yisebeauty @lovecorn_snacks @eatmisfits @soulcouturemethod
PRO Photographers:
@yuliafun - All Runway & Backstage
@bysiriaferrer - PRO Branding / Sponsors
@isadoratricerri - Model in White Gown
@hautestorytelling @brrookejohnston - Group of Fiona Troy Collection
Designers:
Aql&Nafs @aqlnafs
Riccardo Longo Bespoke @riccardolongo.bespoke
Fiona Troy @fiona_troy_
Priyal Doshi Couture @priyaldoshicouture
Fashion Sandy by Sandhya @fashionsandys
PRO Beauty Team:
Makeup Team:
@Glow_by_elenadragomir (Head of Hair & Makeup)
@Mariia.magdau
@Lorena.chencian
@Catalina_chifiriuc
@Anamariacarsote
@Andrada_valentina_
@Ivan.jucos.denisa
@Enciu.ralucaj
@Manuela_mandrut_mua
Hair Team:
@Glow_by_elenadragomir (Head of Hair & Makeup)
@July.u
@Birtomdana
@unique_byanna.07
@andramishellemakeup
@Hairartist_octavia_maria
@Katksthrine.K2
